We specialize in Google AdWords™ Campaign Management as well as Natural ("Organic") Search Engine Placement.

Actual traffic reports of real clients that we manage:

Search Engine Optimization and Placement

Search engine marketing is an art in and of itself. There are literally hundreds of thousands of factors that are considered when it comes to your ultimate rank on any given set of search results. We're not going to get into all of those here. The important thing to know is that there is no silver bullet that is going to get you to the top of the ranks for 'organic' placement. Now, if you have the budget to buy your way onto the first page of search results, that's a different story. But organic results take time and effort.

Organic Search Engine Placement
Organic SEO happens when your site has content that a search engine (ie, Google) decides that your content and site is very relevant to what any given users is searching for. How do search engines know which sites are relevant? Well, that's where those several hundred thousand variables come into play. We can't address all of them, but most of the big ones involve the content of your site. The technical aspects of SEO are usually exasperated by many firms. They'd have you believe it's rocket science that only an SEO firm can handle. Not true. The technical aspects of SEO aren't so bad (not that there isn't some effort in it, but especially if buildling from scratch, it's not hard to make a website that is properly optimized.) The trick is in what content you have, how you write it, and how it is integrated into the site. For example, notice how all of our pages have bold headings above the text? That's because search engines give 'points' for that (and because it makes it more readable.) You may also find our text a bit verbose on our site. Fair point. But again, you can't get good search engine placement without good content, and lots of it (there are exceptions to this rule, but we'll save that for another day). So when it comes to writing your content, you need to consider rules that you probably never had to consider again.

Helping you with your content is included in our price
For starters, we provide a thorough document on the subject of writing content and marketing your site in general. This document could be described as a 'plan of attack' if you were going to set out to market your website. Some of the points are easy and free to do. Some are more costly or time consuming. Some you may want to do yourself, and some you may prefer to hire out to us. Regardless, we give you our general game plan up front, and then we'll work with you to figure out which aspects of it you'd like to assume, which ones you'd like us to handle, and which ones may have to wait for a phase II marketing plan.

Paid Inclusion
Paid inclusion is simply when you pay for a position near the top of the search results for any given keyword phrase. This is basically how you 'buy your way to the top.' Different search engines handle this differently, but in terms of Google, the system is a bit like an auction in that you pay an amount per click for every time someone clicks on your ad. The trick to making these campaigns work is making sure you're targeting the right market and using the right ad. For instance, you don't want to simply target 'plastic surgery' because you'll end up spending money advertising to people in geographic areas that have no bearing on your practice. With medical marketing, you're dealing with a local audience, so it takes a special touch to make sure that you concentrate your marketing budget on the local market and not all over the web where it won't bring patients through your door. We can completely manage all aspects of your campaign for a small percentage of your monthly budget. We've had clients who were using paid inclusion (also referred to as PPC or pay per click) who ended up with 5 times the traffic for 2/3 of their previous budget, even after our fees. We see a lot of mismanaged PPC campaigns. If you want to run your own, that's great. We'll support you. But it may be worth having us give things a look over to make sure you're getting the most you can out of your marketing dollar.

Honest Answers and Realistic Expectations
There is a lot of hype when it comes to SEO. There are a lot of empty promises and disappointed clients out there. We can't promise perfection. We can't even promise a top 10 placement (though we do have several of our medical clients in the top 10 in Google for their primary search terms). What we can promise is total honesty about what does and doesn't work, what things may or may not work, and what you can expect from various efforts or expenditures. SEO programs are as varied as your patients, so there is no set plan. But we will take the time to discuss pros and cons and all your options with you so you can make decisions that make sense for your practice.