"I think you are doing a fantastic job and appreciate your responsiveness. It's nice to work with someone who is there for their clients. Thank you."

- Emily

 

Online and Offline Marketing

There is a lot more to marketing your practice than a website. Does all your print material match your website? Do you follow up with patients for additional services? Do you provide any retail merchandise? What about signage or billboards? What about striking up relationships with other practitioners who could refer business to you? Are you overlooking the simple things like putting custom screen savers on office computers for patients to look at while waiting in a consultation room? Or if you don't have computers in your consultation rooms, what about a simple, well-designed 8.5x11 glossy stand-up?

So often we see our clients jump for that high fruit and just forget all about the low-hanging fruit. Not all marketing has to involve huge budgets. A lot of our ideas can be implemented for little or even no cost. And for larger scale campaigns, we can also put together targeted mailing lists (email or physical addresses) to put flyers or ads out to tens to hundreds of thousands of local recipients. And of course, there is the online stuff as well: banner ads, link exchanges, and search engine optimization and paid inclusion.

Marketing is all about being creative with to maximize the results given a set of objectives and budget. We have a great track record for getting the most bang for our client's marketing buck.

 





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